GROWING READERS by Nancy Gideon
If you write it, they will come . . .
Not necessarily. A few things important things have to happen first. 1) Readers have to see it, 2) Readers have to recognize it as something they might like, 3) Reader attention has to be caught long enough for them to evaluate if they might want it, 4) Readers have to be convinced that they need it, 5) It has to be easy for readers to have it.
Impulse (I see/I want), Fan Base (I loved the last one/I need this one) or Word of Mouth (I love it/you’ll love it). It’s great to have fans waiting eagerly for your next novel, to have them pre-order, or even put a 5-star on Goodreads in anticipation. But with BETRAYED BY SHADOWS, my first e-exclusive I worried I was going to lose a huge percentage of impulse buyers – those who picked up my books because they saw it on the shelf of the bookstore or supermarket.
With an e-book there’s no physical product. Nothing to touch or hold. Instead you’re adrift on a digital ocean, paddling madly to stay afloat. How is a reader going to find you and throw you that lifeline of a sale? The best price (or even FREE) won’t help if the reader doesn’t know you exist.
If you promote it, they will know . . .
When your book is e-exclusive, at lot of promotional avenues areimmediately lost. Print Only – ebooks can’t drink from their promotional fountain even if you’re willing to pay. So where do you go to get the word out? To the digital source, following the Yellow Brick Road of social media. Still, unless you go viral, or Facebook decides your post is something your Fans want to see, the reach is limited.
If they see it, they will buy . . .
At least, you hope so. Getting a new book in front of a potential buyer in hopes that they’ll become that treasured fan is your Last Great Hope. You’ve got your cover – it’s hot, eye-catching, advertising what the reader can expect. You’ve got your title – it’s a series? Oooo, more goodness ahead. You’ve got you teaser – okay, this sounds interesting . . . This is the writer frantically waving – “Over here! Take a look!” So where do you go to catch that reader attention? You can hope to pop up on some list on Amazon. You can pray your publisher will announce your presence to push readers in your direction. Or you can get a little help from your virtual friends.
Word of Mouth is what sells ebooks. No question about it. Making it visible and getting people talking about it. Have friends “like” your book, write reviews, and forward your posts. Invite yourself to be a guest on their blog and them to yours. Every electronic site is as hungry for content as a writer is for exposure. Ask. It can’t hurt.
For BETRAYED BY SHADOWS, I went two extra steps into that gulf stream of attention: I participated in Blog Hops, like the wonderful ones Reading Romances hosts, which brought hundreds of potential readers to my blog, and I set up a Blog Tour, like this one, to link together guest posts, reviews, author and character interviews readers can follow from site to site over the period of two months. Each site has its own pool of hungry readers from which I hope to get a nibble or a bite.
If they can have it NOW, they’ll take it . . .
Oh, the miracle of the One Click. No going to the store. No waiting in lines. No postage and handling costs. No $7.99 price tag. Click. TaDa. You’re reading it. What could be better than that? Maybe the $1.99 special offer price Pocket Star is giving BETRAYED BY SHADOWS for the month of January!
Maybe you’ve been coaxed to visit a blog during a Hop in hopes of winning a prize. Same goes for a Blog Tour that teases with a giveaway and chance to win. Hey, everybody loves FREE stuff. I know I do. Win-Win. The chance for a two-fold reward – a prize and a new favorite author.
Are you ever tempted to look beyond the Rafflecopter entry to actually give a new author a chance or is it all about the stuff? What good reading have you discovered?
An author of over fifty novels since 1987, Nancy Gideon thrives on variety. Under her own name and several pseudonyms, she’s written award-winning series suspense, historical and paranormal bestsellers, earned a “Career Achievement for Historical Adventure”, and has had two original horror screenplays optioned for film. A Michigan native, she works full time as a legal administrative assistant and feeds a NetFlix addiction.
Ends March 1st
December 18th 2012 by Pocket
Balancing a criminal empire and a preternatural clan war, reluctant front man Giles St. Clair doesn’t need a problem like Brigit MacCreedy . . . How much trouble can the head-strong and manipulative Shifter beauty get into in two weeks? Plenty when her schemes range from kidnapping to fleeing the retribution of her dead lover’s clan.
With her family’s lives on the line, Brigit is willing to do whatever it takes to save them. The only thing standing in her way is an immovable stone wall of a man she can’t bully or beguile . . . a human, no less, who has promised to protect her from the secrets and dangers she conceals.
Risking her own safety gets complicated when an honorable and annoyingly desirable man puts himself between her and her powerful enemies in a battle he can’t win in this Taming of the Shrew meets Shifter Goodfellas on the Bayou tale of consequences, redemption and finding love in all the wrong places.