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Growing Readers by Nancy Gideon + Giveaway

January 9, 2013 - 35 Comments

GROWING READERS by Nancy Gideon

If you write it, they will come . . .

Not necessarily. A few things important things have to happen first. 1) Readers have to see it, 2) Readers have to recognize it as something they might like, 3) Reader attention has to be caught long enough for them to evaluate if they might want it, 4) Readers have to be convinced that they need it, 5) It has to be easy for readers to have it.

Book buying is usually from three different sources:

Impulse (I see/I want), Fan Base (I loved the last one/I need this one) or Word of Mouth (I love it/you’ll love it). It’s great to have fans waiting eagerly for your next novel, to have them pre-order, or even put a 5-star on Goodreads in anticipation. But with BETRAYED BY SHADOWS, my first e-exclusive I worried I was going to lose a huge percentage of impulse buyers – those who picked up my books because they saw it on the shelf of the bookstore or supermarket.

With an e-book there’s no physical product. Nothing to touch or hold. Instead you’re adrift on a digital ocean, paddling madly to stay afloat. How is a reader going to find you and throw you that lifeline of a sale? The best price (or even FREE) won’t help if the reader doesn’t know you exist.

If you promote it, they will know . . .

When your book is e-exclusive, at lot of promotional avenues areimmediately lost. Print Only – ebooks can’t drink from their promotional fountain even if you’re willing to pay. So where do you go to get the word out? To the digital source, following the Yellow Brick Road of social media. Still, unless you go viral, or Facebook decides your post is something your Fans want to see, the reach is limited.

If they see it, they will buy . . .

At least, you hope so. Getting a new book in front of a potential buyer in hopes that they’ll become that treasured fan is your Last Great Hope. You’ve got your cover – it’s hot, eye-catching, advertising what the reader can expect. You’ve got your title – it’s a series? Oooo, more goodness ahead. You’ve got you teaser – okay, this sounds interesting . . . This is the writer frantically waving – “Over here! Take a look!” So where do you go to catch that reader attention? You can hope to pop up on some list on Amazon. You can pray your publisher will announce your presence to push readers in your direction. Or you can get a little help from your virtual friends.

Word of Mouth is what sells ebooks. No question about it. Making it visible and getting people talking about it. Have friends “like” your book, write reviews, and forward your posts. Invite yourself to be a guest on their blog and them to yours. Every electronic site is as hungry for content as a writer is for exposure. Ask. It can’t hurt.

For BETRAYED BY SHADOWS, I went two extra steps into that gulf stream of attention: I participated in Blog Hops, like the wonderful ones Reading Romances hosts, which brought hundreds of potential readers to my blog, and I set up a Blog Tour, like this one, to link together guest posts, reviews, author and character interviews readers can follow from site to site over the period of two months. Each site has its own pool of hungry readers from which I hope to get a nibble or a bite.

If they can have it NOW, they’ll take it . . .

Oh, the miracle of the One Click. No going to the store. No waiting in lines. No postage and handling costs. No $7.99 price tag. Click. TaDa. You’re reading it. What could be better than that? Maybe the $1.99 special offer price Pocket Star is giving BETRAYED BY SHADOWS for the month of January!

Maybe you’ve been coaxed to visit a blog during a Hop in hopes of winning a prize. Same goes for a Blog Tour that teases with a giveaway and chance to win. Hey, everybody loves FREE stuff. I know I do. Win-Win. The chance for a two-fold reward – a prize and a new favorite author.

Are you ever tempted to look beyond the Rafflecopter entry to actually give a new author a chance or is it all about the stuff? What good reading have you discovered?

An author of over fifty novels since 1987, Nancy Gideon thrives on variety. Under her own name and several pseudonyms, she’s written award-winning series suspense, historical and paranormal bestsellers, earned a “Career Achievement for Historical Adventure”, and has had two original horror screenplays optioned for film. A Michigan native, she works full time as a legal administrative assistant and feeds a NetFlix addiction.

Website | BlogFacebook TwitterGoodreads

Ends March 1st

Follow this tour to win A $15 Amazon Gift Card and a copy of Betrayed by Shadows. At the end of this tour, one lucky commenter will be selected to with the Gift Card!

Betrayed by Shadows (Moonlight, #7) 
by Nancy Gideon

December 18th 2012 by Pocket

Amazon | Barnes & Noble

Balancing a criminal empire and a preternatural clan war, reluctant front man Giles St. Clair doesn’t need a problem like Brigit MacCreedy . . . How much trouble can the head-strong and manipulative Shifter beauty get into in two weeks? Plenty when her schemes range from kidnapping to fleeing the retribution of her dead lover’s clan. 

With her family’s lives on the line, Brigit is willing to do whatever it takes to save them. The only thing standing in her way is an immovable stone wall of a man she can’t bully or beguile . . . a human, no less, who has promised to protect her from the secrets and dangers she conceals. 

Risking her own safety gets complicated when an honorable and annoyingly desirable man puts himself between her and her powerful enemies in a battle he can’t win in this Taming of the Shrew meets Shifter Goodfellas on the Bayou tale of consequences, redemption and finding love in all the wrong places.

***

Categories: Giveaway, Guest Post, Uncategorized

Discussion (35 Comments)

  1. by Barb
    Reply

    Hi Nancy and Nat!
    Thank you for this post Nancy! You clearly put what so many authors don’t seem to understand. I appreciate how clear you are. Good luck with your work!

    Barb
    Barb recently posted..Interview with Heather McCollum, author of Highland HeartMy Profile

  2. by CassandraG
    Reply

    Great post. If the writer is good (and most times the are) I’ll stick with them beyond the Rafflecopter giveaways and beta reviews just to see what else is new that they’ll come up with.

  3. by May
    Reply

    I think it depends on what genre and the plot of the new book by the new author. I also rely on blog reviews… :)

    maybe31 at yahoo.com

  4. by Lona Stringer
    Reply

    Love the cover, thx for the great giveaway. If I like an author I will read most of the books no matter the genre.

    blinkysthebest at aol dot com

  5. by Dana Nussio
    Reply

    Nancy,

    What great information! I just purchased my copy of Betrayed By Shadows through that sneaky Whisper Net that makes it just too easy for me to buy great books like yours.

  6. by Joanne B
    Reply

    Thanks for this great post. If I like an author, I usually stick with them. For new authors, I need to read review and listen for friends recommendations. Thnaks for the giveaway.

    • That’s me, too, Joanne. I have my ever growing list of Must Have authors but something new is always catching my eye. One of my friends is raving about a new author . . . the cover or blurb intrigues me . . . Buying is the easy part. Finding time to read is hard.
      Nancy Gideon recently posted..HomeMy Profile

  7. by Rita Wray
    Reply

    I have been introduced to many new authors from following blogs. My list of books to buy keeps getting longer.

    Kit3247(at)aol(dot)com

  8. Nancy, first I look at what others recommend, then I go to Amazon and check out the reviews. If there’s an overwhelming amount that love it, I’ll buy the book. If there’s only one or two reviews, I’ll put it on my wish list and check back later.
    I love ebooks. Too much. A savvy reader is search of a good book has ways of finding them. Don’t worry about brick and mortar stores. I’d rather shop online any day!

    • I hear you, Cheryl. One Click, both the salvation and bane of my existence. Sometimes its just too dang easy . . .
      Nancy Gideon recently posted..HomeMy Profile

  9. I agree that promotion, especially self-promotion is really important. I have become fans of many writers whose books I became familiar with through giveaways and promotions and I watch for their new work. I always look forward to reading and reviewing it. Your new book sounds really interesting and even if I don’t win a copy of it I may buy one. Who knows, just taking part in this may have given you a new fan. By the way, with the exception of one independent bookstore I occasionally frequent, I do all my book shopping online. Make sure your name is known because readers can always find your title (and even more they may not have considered until they see them) if they remember your name.
    Tracy Riva recently posted..It’s My Birthday! That Means It’s Time for A Giveaway!My Profile

  10. by Maria D
    Reply

    Hi Nancy and Nat,

    I definitely look beyond the rafflecopter link – I’m a cross between an impulse buyer and a fan buyer – I have certain authors who get on my auto-buy list but I’m always looking for new ones to add to the list – I haven’t read any of Nancy’s books yet but I do have this series on my list – I’m constantly adding new books/series to my list – I usually go by word of mouth, blog posts, RT Reviews – that sort of thing.

    junegirl63 at gmail dot com

  11. This sounds like a great book! Thanks for the giveaway :)

    amzpar[at]gmail[dot]com
    Arely Z. recently posted..Review on Wildest DreamsMy Profile

  12. by Janie McGaugh
    Reply

    I’ve found some great authors/books from blog giveaways and also from free book promotions on Amazon. Certainly, if I already know and like an author, I’m a lot more likely to buy a Kindle only book, assuming I become aware of it. The blogs are great for that!

  13. by erinf1
    Reply

    Thanks for sharing and congrats to Nancy on the new release! I have to admit that I have found a lot of new authors due to blog tours and this is a great way to reach out to new readers :)

  14. by Martha Lawson
    Reply

    I have found lots of new authors ( and expanded my wish list waaay too much!!) by following blogs! That is how I keep up with my regular authors and new to me ones also. Oh yeah, the one click is so easy and tempting. I have found my easiest and guilt free way to order is by buying Amazon gift cards for myself!! Got to take myself off to Amazon and get your book now.

  15. I love blog hops/tours, sometimes I find a new author, sometimes I’m reminded of one whose book is in my massive TBR pile or even larger wish list. If it’s a new author, I look to see what reviewers & other hoppers have commented about their work. This particular blog tour reminded me that I’ve enjoyed Nancy Gideon’s books in the past & sent me back to see what has come out since I last read her. Naturally, this caused a new sprout in my wishlist, but I’m always getting gift cards from one source or another & if it’s on my wishlist, it will eventually make it to my TBR pile. BTW: I’ve got some treasured paperbacks, but due to lack of space, am almost exclusively buying ebooks these days.

    Kathryn
    drainbamaged.gyzmo at gmail.com
    Kathryn Anne Merkel recently posted..Kathryn goes to Dusti Boot CampMy Profile

  16. by Mary Preston
    Reply

    If I don’t know that an author or book doesn’t exist how can I jump on board? I’ve found some great new to me authors via blogs, blog hops, tours & giveaways.

    marypres(AT)gmail(DOT)com

  17. by Karen H in NC
    Reply

    I’ve found a lot of new-to-me authors by following blog hops that are now among my ‘favorites’. I’m more inclined to stick with those authors writing books in my favorite Historical romance genre. That said, I have found some excellent books in other genres that I have very much enjoyed. IMO, blog hops are a great way to find authors and books that I would not normally have found by myself. The giveaway is a side benefit that lures me in! LOL Love those Amazon GCs!

    kareninnc at gmail dot com

  18. by Krista
    Reply

    I’m always on the lookout for new books/series, so I always read book descriptions on giveaways.
    Word of mouth is how I usually find new books. Especially via blog reviews. I read a review of your series on a blog and it has been on my wishlist for a while.

    pinkbonanza AT gmail DOT com

  19. Rafflecopter giveaways are icings on the cake. The real treat is knowing new authors and their books. When I was younger I only knew of famous authors like Stephen King, Dean Koontz, and the likes, but thanks to the internet, I found out there are a lot of great writers and authors.
    Anne C recently posted..A Few Middle Grade BooksMy Profile

  20. by Olga
    Reply

    Sounds and looks like a very interesting read.
    olga_sergejeva (at) hotmail.co.uk

  21. by Nicole Laverdure
    Reply

    I find great authors/books on blog giveaways. I love to discover new authors and give their books a chance. Last year I found some great writers. When I choose an author and she becomes one of my favorites, I give them my 100% by sharing and reviewing her books on Amazon. Thanks for the giveaway of your book “Betrayed by shadows” I love paranormal romance!

  22. by Mimi Smith
    Reply

    I suppose it depends. I try to always read the interview/review posted, and if they and the synopsis intrigue me I’d look the book up on Goodreads. If reviews by my friends are mostly positive, I’ll probably read the book. However I mostly find new authors and books by recommendations…

  23. by Ellen Thompson
    Reply

    A lot of the giveaways introduce me to new authors I have never heard of and sometimes remind me of authors I have not read in a while. I have found a lot of great authors through blog giveaways and reviews and then I get more of their books to read. I am not JUST looking for giveaways; I am also looking for new books/authors to read.

    Thanks for the great giveaway!

    thompsonem3 at aol dot com

  24. by z
    Reply

    I personally hate rafflecopter, but I do blog hops and tours and have found some new authors.
    Z
    seawitchreviews at yahoo dot com

  25. by Meghan Stith
    Reply

    Thanks for the giveaway! This book looks great!

    mestith@gmail.com

  26. by TP
    Reply

    Hope to win

  27. by holly
    Reply

    Thank you for the giveaway,very generous.

    vampkitty(at)ymail(dot)com

  28. by bn100
    Reply

    Informative post.

    bn100candg(at)hotmail(dot)com

  29. by Wendy Pogrant
    Reply

    This sounds like a great book! Thanks for the giveaway
    wendy_pogrant@yahoo.com

  30. by Sharlene Wegner
    Reply

    I definitely have discovered new authors by reading blogs & also the freebies or discounted ebooks. I recently got a free ARC of Catherine Anderson’s Perfect Timing. I may not have picked up this one, as time travel really isn’t my thing, but I couldn’t put it down once I started reading it! I also sometimes try the new author by getting a library book first.

  31. by Trix
    Reply

    I have found new authors through tours and hops, though I tend to lean toward my preferred genres or themes. Library books (especially e-lending) have been really helpful, too!

  32. by donna harris
    Reply

    Yes I do go behind the Rafflecopter because I really don’t like them. I love it when I find a new author! Every author writes differently in their own style and that’s what makes a good book.
    donna_squaw_1952@yahoo.com

  33. I find need authors through reviews by blogs I follow, tours, hops, and Goodreads recommendations.
    Heather Coulter recently posted..Guest Post + Review + Giveaway: A Very Russian Christmas by Krystal ShannanMy Profile

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